take only photographs, leave only footprints

A pun on the way English-speakers used to refer to Volkswagen, abbreviatedly, as veedubs, a company in North Yorkshire is championing the electric, green revolution of the recreation vehicle and camping industry with eDub Trips.
To reduce the impact of the camping trip—ahead of the automotive manufacturer’s pledge to offer alternatively powered vehicles by 2022—eDub is converting classic VW mini-buses into fully electric models and in order to finance further effort, renting out the campers for weekend excursions. As nice and hopeful as the latest advancements in cleaner energy and electric-vehicles are, there’s always the point of return on investment to aspire towards—with presently the amount of pollution generated to build that brand new car won’t ever be balanced out by the tidiness of its performance throughout its lifetime. I’d dare suggest that putting out on the market anything less is just green-washing, but I think what eDub Trips is doing with its modernization campaign represents genuine progress in the right direction.