Wednesday, 29 November 2017

belenismo

We thought that this matchbox Nativity scene designed by Pepe Cruz Novillo in 1968 for the company “Fósforos del Pirineo” was a strikingly cute ensemble. Novillo designed logos and icons for the post office, railways, political parties and the police forces in his native Spain as well as designs for peseta notes and is worth the effort to seek out, recognising how Novillo’s ubiquity and style lent the country a sort of corporate brand. The safety match company is still in business and served as a canvas and experimental format for artists for decades.