Saturday, 29 July 2017

strongly-worded letter

The copier company has a well-established history of resisting efforts to make its brand a proprietary eponym and not to use it in a generic way—like Kleenex or Q-Tip or Zipper or google—but this letter (via Nag on the Lake) that a long-time literary correspondent for the The New York Times received is surprisingly stern in tone. Ms Kakutani (misidentified as a mister in the missive) is berated for having used the company’s as a verb and in lower case for an article she wrote (now the trademark appears in lower-case since 2008 and with this logo, which itself may be a copy). The veteran reporter is penning a memoir and found the letter among other ephemera whilst researching for her book.