soda derby

A new front has opened in the Cola Wars, as Boing Boing reports, in the form of rewarding dieticians to endorse the benefits of drinking sugary concoctions—or at least disparage the notion of taxing soda as sort of a gateway sin-tax for controlling all sorts of behaviour and choice. While this practise is undoubtedly revolting and ought to be brought to light (for shame, disreputable nutritionists), I think being subversive on social media pales in comparison to the way that soft-drinks are marketed almost as sacramental wine in Central and South America. What do you think? Most peddlers of patent-medicines were run out of town long ago, yet the biggest ones remain.