Sunday, 3 July 2016

maker’s mark

Via Co.Design, we discover what happens when decision-trees and algorithms get to try their hand at logo design and corporate branding.
The robot, called MarkMaker, from Emblemmatic, first generates at random selection around a company’s name and then can deliver more refined and informed choices as it learns from your preference and is nudged in the right direction. PfRC sort of made it seize up but playing with it with simpler one word unicorns did deliver some interesting icons and wordmarks.  Give it a try for yourself and help this apprentice graphic-designer learn the trade.