Saturday, 6 February 2016


Der Spiegel (liederlich nur auf Deutsch) has an interesting article on the evolution of corporate logos, refined from esoteric and filigreed mastheads to more simplified icons that we recognise today. One can appreciate the images and comparisons in any language and one does not need the captions to wonder how the one computing giant originally was to invoke Sir Isaac Newton’s eureka-moment under the apple tree for its blazon or how an internet browser initially employed the Phœnix rather than the cunning fox or how, until 1949, one German automotive manufacturer betrayed in its ornate design its Kraft durch Freude (Strength through Joy) roots.