Friday, 16 January 2015

you deserve a break today

One of my favourite correspondents, Bob Canada, editorializes on one fast food giant’s plan to counter slumping sales with the standard corporate contingency-plan—to introduce a new slogan.
I agree that many people may not understand the mathematical formulation and see the inequality symbol as broken computer code. Perhaps the confused can use this mind- bogglingly clever translation feature for smart phones, as one would for a foreign menu. Who are these Haters anyway? Are they shaming past patrons? The former advertising draughtsman even graciously offers a long list of alternate jingles.