storefront or slate and shingle

Via the Browser, here’s one prognostication for the coming year regarding “distributed content” that’s a very good and quick study.

Already the publishing houses of the internet scuttle writing and reporting to select social networks, where their articles are handily propagated and garner much greater exposure in those wilds, rather than on their own tamer, manicured turf: their home page. The prediction is that news organisations and other forums will shed their own web pages entirely and only exist in that stream of consciousness. Sometimes hosting one’s own content does seem a little vainglorious or ungainly and unrefined, but—and even for all the flash and circulation—I imagine that it is still a better route to maintain some sense of place and ownership and pride for what one has made.