Tuesday, 20 January 2015

poki-poki or irregular polygons

I did not realise that Japanese has a wealth of onomatopoeic words that not only mimic the sound of things but also the texture and shape of things—sort of like zig-zag in English but I imagine more evocative, and much less did I guess that they could be expressed so intuitively, in chocolate form.
Phenomimes (gitaigo 擬態語) they are technically called, those words that manage to impart this sort of directional, tactile meaning. That, however, is precisely the geometric proof given by the award-winning design studio, nendo, in the Parisian trade show annual competition, Maison et Object. At the link, you can learn more about this textured words and how their meanings ring perfectly in context.