Wednesday, 10 December 2014

domesticated ungulate or nectar of the gods

Though already rejected and ridiculed as coming straight from the teat of Frankenstein’s monster, a major soda conglomeration has decided to venture unabashed into one relatively untapped niche of the dairy market with a new and improved milk-like tonic. As if the non-browning apple was not bad enough, this new beverage is supposedly more healthy and nutritious than plain, old no-name milk. Despite initial public revulsion, I am certain that this concoction will be snuck into the food-supply surreptitious through the soda’s flagship distributors, fast-food franchises that pump out brand identification and loyalty. What an unholy alliance to scratch out a bit of profit from an industry that while not unsullied universally with growth-hormones and battery-farming remains wholesome in some places.
Interestingly, and mostly without notice, one of America’s (as the chief producer of these enhanced foodstuffs) geographically closest trading partners, which produces its own classic version of the above-mentioned soda incidentally, Mexico, has quietly repelled any overtures from US agri-business to sell crops or plant seeds on its soil. Though certainly not alone in worrying about the future impact of such experiments, this uncertainty is not the primary reason for Mexico’s distaste and it is rather out of a sense of reverence that such imports are blockaded. Like India’s sacred cow—who’s resisting advances but sadly under great pressure to assimilate, Mexico has an ingrained tradition of worshipful respect for their sustaining staple, maize, and consider it sacrilege to presume to improve upon Mother Nature.