While the US, in its usually cheeky fashion, is dismissive of the counter-sanctions of the Russian government, declaring senior members of the Senate as personae non grata—as EU and US authorities are freezing the bank-accounts of certain Russian nationals and imposing travel-restrictions, canceling debit cards, and believe their ribald attitude has dissuaded Russia from pursuing this tactic. Russia, however, I am certain is more than a few moves ahead of the parties that would boycott and blackball Russia for its posture in the Crimea and other satellites in its orbit, trying in fact to counter perceived or real expansionist's ambitions with appeasement (even though it is never presented openly).
Russia has its own infrastructure, independent of anything that the US delivers and officials can make due without the redundant systems. Western Europe is trying to levy more meaningful commendations by pursuing measures to relieve itself from dependence on Russian fuel delivery, but that will be very difficult to accomplish without much austerity, like Norwegian petroleum, re-routing pipelines to the Middle East or at unacceptably high environmental costs, such as a creeping acceptance of fracking or re-thinking the moth-balling of nuclear reactors. While the stance of the EU is a noble one, it is also untenable since if the valves were to be closed for just one day, which is certainly a possibility and not without precedence, panic would break out—though Germany has worked up some heady sense of security due to the warm Winter. Russia also, I believe, would have little trouble finding other customers. China's voracious appetite would certainly make a good match, I think. It is a dangerous thing to underestimate different cultural-norms, especially when shared among compatriots with an underestimated might.
