papa noël

Collectors' Weekly presents a brilliant and comprehensive feature on the origins and evolution of Santa Claus, including some ideas for the future, with many varied forms of spokesmanship and endorsements that don't quite fit the image, even for a mascot refined for marketing purposes. Nonetheless, the history is quite sweet and endearing, mingling several traditions, cultures, portrayals and exploitations, which in the end yield an undeniable, inalienable sense of wonder and belief, whose quirks and miracles that deserve discovery for oneself.