Sunday, 22 December 2013

i'm okeh—thanks, and you?

Although brief and near instantaneous correspondence is nothing new and certainly is not solely a legacy of today's generations, this multiple-choice example from the so-called series of correspondence cards from the Dizzy line of the Curt Teich Publishing House from 1921 are a pretty interesting phenomenon, especially in their original form.

Teich, who immigrated from Thüringen to Chicago at the turn of the century to found his company, was one of the architects of the post card industry, aligned with the growing mobility of the masses and the chance to take holiday in ports-of-call further a-field, and introduced picture postcards emblazoned with bold lettering, announcing “Greetings from ________.” Though it was not a fill-in-the-blank job, unlike with these correspondence cards that let one check off any vacation contingency. I suppose back then, however, there was always an invitation to friends and neighbour to come over for a slide-show presentation detailing one's adventures in full to follow-up on this short-shrift. What other forms of communication might be formula-writing—or at least begging a calculated response?