Thursday, 14 March 2013


I’ve always thought that candies, like colas (and more adult beverages too), attain this strange sort of nostalgic immortality and despite insolvency, changing tastes, and increasing competition seem to remain on-offer, even if in a subdued, bottom-shelf sort of way.

Dots, Tab, Shasta, the medleys of grab-bag treats with half-forgotten names can be had with a little intentional departure from the latest fads and reminiscing. I guess I don’t have any such cravings myself but I appreciate the traditions and cult status surely. There were two news items in the past few days that caused me to wonder about our treat icons, mascots, really, apart from whatever chemical concoction is the delivery vehicle. Due to regulation that prohibited the inclusion of “non-nutritive” items within food (and I guessed it was a more recent restriction to protect young children from swallowing their prize inadvertently), German Kinder รœberraschung chocolate eggs were considered contraband in the US.
Disa- ppointingly, the product, which side-steps the arcane proscription by designing the eggs to be split apart and isolating the prize inside with a protective membrane so no one could choke on it by accident, is not from the same makers and surely won’t have that Dyson’s Shell made with the same quality. The fact that the American producers include “Choco” as part of their name makes me fear that the quotation marks are deserved. I do wonder what nutritive content might be encased in chocolate, but nonetheless, the carapace is important. The other story concerned the reanimation of the Twinkie planned by Hostess’ successor company. While it is surely hard to keep an incorruptible, indestructible snack off the shelves, I wonder if for even the most avid fans whether this is a positive development, since some experiments in should maybe be allowed to expire gracefully.