Sunday, 10 February 2013


The always entertaining Bob Canada’s Blog World presents another instalment of pharmaceutical barrel-scrapings for names from word-like formations not yet claimed by others in the trade, which sound deceptively like sophisticated vocabulary terms. The marketing departments for the drug companies seem to be reaching but I guess the possibilities are bottomless. My favourites, all names of real medicine, clinically tested and surely introduced to focus-groups to see how they liked the name, used in a sentence is:
Intuniv (Adjective.) Someone who easily grasps situations. “Joan was very intuniv and immediately sensed that her blind date was a repellent troll.”