Saturday 7 July 2012

einschätzung or fine-print

In response to the intersecting frustrations over EU labeling requirements (industry resistance to larger, legible type and the mandate to list ingredients on many products in all the languages of Europe) and the slowness of reform and the slow creep of chemical short-cuts to the business of processed foods (like aromas as understudies for real and natural content and various concoctions which sound more harmless and anodyne in German as opposed to Latinate and sciency English equivalents—i.e., Farbstoß rather than naphthalenesulfonic acid hydroxy disodium salt, otherwise Red Dye Number 40), one German grocery franchise has responded since a few months back by providing customers with magnifying glasses to better scrutinize the contents of what they are buying. While I have never actually seen these installations being utilized, I do applaud the company and think by putting them on every single aisle (and this chain does not exactly have the reputation of providing the most healthful, organic—Bio selection), cues shoppers to be more cognizant of what’s going into their food and in turn what’s going into their bodies.