Thursday 9 February 2012

man-at-arms

Der Spiegel’s excellent daily chronical (nur auf Deutsch) takes note that this year marks thirty years since the launch of Mattel's He-Man franchise (Barbie’s Barbaric Brother). Though the Masters of the Universe (EN/DE) cast of characters and multiple spin-offs only reigned for a short five years (competing with parallel universes of action figures, like GI*Joe and Star Wars that did not play into the pantheon of over-sized muscle-men--I think I never had He-Men primarily so as not to mix statures), the line has been revived as cultural shorthand and reinvention, along with Rainbow Brite, My Little Pony, Pound Puppies and others from the Saturday morning and after-school cartoon cavalcades. I think it is great how new life is being given to these different classic lines of toys and comics, independent of all the marketing and repackaging, like in the movie adaptations, which are pretty flagrant about the distinction between nostalgia and unoriginality.