First taking place along the route of 34th Street to the flagship store on Herald Square with store workers dressed up in vibrant costumes, floats, marching bands and borrowed animals from the Central Park Zoo (later replaced by balloons) and initially called Macy’s Christmas Parade, the annual tradition began on this day in 1924, welcoming Santa Claus with an enthronement ceremony on the portico of the department store’s entrance. 
Tied as the second oldest Thanksgiving pageant in the US after Philadelphia’s municipal one, it was immediately declared to held yearly due to popular acclaim despite it being barely covered in the press and has aired live on television since 1953. The popularity of the event was also due to civic pressure for an alternative way to celebrate the holiday rather than the custom called Ragamuffin or Beggars’ Day that came into being in New York shortly after the national holiday was declared by Abraham Lincoln in 1863 (see also) in the spirit of reconciliation after the Civil War. Children dressed, prior to the popularisation of Halloween, as exaggerated imitations of the poor and unhoused and went door-to-door, begging for pocket change and other treats—much to the annoyance of adults and sought to channel this activity into a more wholesome and organised one, with commercial sponsorship.
Tied as the second oldest Thanksgiving pageant in the US after Philadelphia’s municipal one, it was immediately declared to held yearly due to popular acclaim despite it being barely covered in the press and has aired live on television since 1953. The popularity of the event was also due to civic pressure for an alternative way to celebrate the holiday rather than the custom called Ragamuffin or Beggars’ Day that came into being in New York shortly after the national holiday was declared by Abraham Lincoln in 1863 (see also) in the spirit of reconciliation after the Civil War. Children dressed, prior to the popularisation of Halloween, as exaggerated imitations of the poor and unhoused and went door-to-door, begging for pocket change and other treats—much to the annoyance of adults and sought to channel this activity into a more wholesome and organised one, with commercial sponsorship.
synchronoptica
one year ago: home taping is killing music (with synchronoptica)
seven years ago: municipal concessions to attract big business, speculation about the identity of the individual who invented bitcoin plus more profiles of colours
eight years ago: assorted links to revisit plus franchises universes
ten years ago: lycanthropy and other divided-selves
