disenshittify or die (12. 031)

Albeit coming up to speed to an extent but recognising the continuing diatribe, Macquaire Dictionary has selected enshittification as its World of the Year for 2024, defining the term as the gradual deterioration of a service or product brought about by a reduction in the quality of service provided, especially of an online platform, and as a consequence of profit-seeking. Derived terms (none yet honoured in other authoritative lexicons) include enshittocene and the great enshittening, although all seem to do a disservice in deflecting from the bait-and-switch tactic sold under duress as the only sustainable business model, immediate rather than informed. Honourable mentions include brainrot, social battery for the stamina that one has for engagements and rawdogging, an unfortunate, awkwardly glossed and prevalent alternative to self-denial and asceticism.