holidays are jollidays (11. 829)

Via the always excellent Nag on the Lake, we are directed to a retrospective exhibition of nostalgic photographer John Wilfrid Hinde whose carefully staged compositions influenced the style of picture postcards made famous through his commissioned series of Butlin’s holiday camps from the 1960s through the early 70s. Founded by Billy Butin in 1936 after a frustrating stay at a bed-and-breakfast in Wales during which he found himself locked out of the accommodations by his landlady during the day (common practise at the time) and was inspired to create seaside resort destinations that were affordable or the working-class with plenty of amenities and excitement. During the immediate post-war period, they were extremely popular with the franchise spreading across Britain, Ireland and the Bahamas but succumbed in the 1970s and 1980s to cheap package holidays to the Mediterranean. Most of the facilities are closed and long demolished or repurposed (see previously), with a few exceptions like the pictured pool lounge of Bognor Regis, but all the parks with attractions like heated pools, monorails, gondolas, sports facilities, stages for theatrical performances and rides but have a living legacy in the millions of postcards meticulously framed by Hinde.