parasocial (12. 888)

A term from academia coined by sociologists back in the mid-1950s observing how viewer formed very much unrequited bonds with television personalities—particularly soap opera characters but also news anchors and any regular guest hailing from TV land—the word chosen as Cambridge Dictionary’s Word of the Year (previously) remained a clinical one until recently, having in the past few years entered into popular parlance thanks to social media fandom. The paramour phenomena not just restricted to following, the confessional nature of podcasts and AI chat is also forging confidants in hosts and bots alike—see also. Driven by look ups alone with no judgment passed on the healthiness of such a one-sided connection, as surrogates for actual friends and family, learn more about the term’s provenance that pre-dates publication by centuries at the link up top.