project kansas

Lingering until the summer of 2002 (see next) and suspected by some as a marketing ploy to boost sagging sales of its flagship beverage—reintroduced and rebranded as Coca-Cola Classic, the reformulated version, New Coke, was introduced on this day in 1985 to much derision—with production of the original production halted later the same week. Under the titular code name (having polled the demographic considered Middle America but failing to take into account nostalgia and the attachment to tradition), the secret project to launch a new flavour of soft-drink was in response to test marketing that suggested that palettes preferred sweeter tastes and Pepsi (see also) faring better in new markets. Despite the sustained backlash, the corporation continued with aggressive commercial campaigns, including bringing on spokesman Max Headroom (previously—caution, flashing images) in 1986.