living flower (13. 036)

Masterful at marketing and self-promotion across all media, Salvador Dalí never encountered an art form that caused him to shy away from disrupting with his signature surrealism. Though his career in jewellery design spanned for several decades, one could be forgiven for thinking it was a one-off project (see also) as his most radical creations were exhibited as a contemporary collection, with a forward for his 1959 catalogue calling them a protest against emphasis on precious materials. Craftsmanship was not reserved for costume jewellery, however, with diamonds, rubies, platinum and gold and some broaches and pendants were motile, as can be seen on the Pathé newsreels clicking through to the source above. Modelling an ensemble of Dali´’s pieces is Madelle Hegeler including a leaf-veined hand, the Eye of Time Watch and a pair of garnet and pearl lips inspired by Mae West’s come-hither smile. More from Open Culture at the link up top.