aura farming (12. 777)

A meta-analysis of Google search terms reveals America’s most queried slang terms for 2025, the majority of which were an enigma to me, though was happily pleased to find the rather more traditional term mogging (from to decamp) overtaking the sense of looksmaxxing and we’ve encountered clanker previously as a derogatory word for robot. Huzz as a term of endearment rather than an insult is also an interesting development.  With some other AI slop inspired words on the list and AI overlays dominating search results we wonder how many neologisms might be left out by dint of a lack of association and fossilised by outmoded context with less non-synthetic material to scrape and might yet influence common-parlance in a retrograde way.