the annoying thing (10. 780)

Originally shared as an MP3 audio recording of a student in Gothenburg called Daniel Malmedahl imitating the sounds of a two-stroke engine revving (Tvåtaktare) in 1997 that was picked up as a signature sound for Formula One Racing in 2001, the concept, with the addition of a CGI character, became a ring-tone licensed and rather aggressively marketed in 2004 and on this day in 2005, just a couple of weeks after being released, its incarnation as a Eurodance, techno song by Axel F became the number one single in the UK and a summer hit (internationally—tube de l’été), beating out the likes of Cold Play in the charts. This enduring cult classic, which is periodically called into service, saw more than a dozen remixes, concert tours, a video game, a documentary plus an unrealised television series and feature film. Deng deng!