Although unashamedly US-centric, the just-published Year in Search retrospective from Google nonetheless yields some insights for this past year and our collective engagement with the news and trends.
It seems that we were less interested in chasing memes and more focused on the news and an interesting feature (America only apparently) allows one to find popular search terms locally. There are several categories–plants, pets, people–of analytics to parse and contrast and the top ten searches (with apparent recency bias) worldwide were:
- Wordle
- India vs England
- Ukraine
- Queen Elizabeth
- Ind vs SA
- World Cup
- India vs West Indies
- iPhone 14
- Jeffrey Dahmer
- Indian Premier League
The top news queries were: Ukraine, Queen Elizabeth’s passing, Election Results, Powerball Numbers and Monkeypox. More at the links above.
