Wednesday 31 August 2022

gorbymania (10. 101)

We’ve been familiar with Mikhail Gorbachev’s extended second career after the imminent statesman withdrew from political life—at least in an official capacity—and recall the Pizza Hut advertisement from years ago. This selection of international cameos, however, included one role—that of brand ambassador for a luxury goods maker, expertly photographed by Anne Leibovitz. Gorbachev is seated in the rear of a sedan, driving parallel to the remnants of the Berlin Wall that he helped to dismantle (the campaign reflective of one of his more quotable sayings) and pictured with the classic brown bag—which we weren’t familiar with. Though beautifully framed, the 2007 ad seems rather innocuous until upon close inspection, on top of the bag is a magazine with the headline: Litvineko’s Murder—They Wanted to Surrender Suspect for $7000. Alexander Litvineko was the former KGB spy and defector who was poisoned by polonium and died the year before, publicly accusing Vladimir Putin as the responsible party. Now with Gorbachev’s passing, questions linger whether or not he himself was privy to this subversive subtext.