Thursday 12 August 2021

bodice-ripping

Presently an imprint of HarperCollins publishing, Avon paperback and comics was established in 1941 and entered the market as a rival to Pocket Books, copying their successful repertoire and format and though with a reputation for harlequin and romance fiction did take a decidedly demonic turn in the mid-1960s following and informing the popular surge of interest in Satanism coinciding with the founding of Anton LeVey’s church and Rosemary’s Baby, even publishing the gospel of the former in 1969.