absolut nymodig

Unlike some monopolies or state-run agencies that aren’t given much incentive to improve or adapt to keep their mission relevant (see also), Sweden’s Systembolaget—after a trail period in a few test markets—will offer home delivery of alcohol across the country.
From the onset of World War I until 1955, wine, beer and spirits were strictly rationed, households issued a book called a “motbok,” with allowances determined by gender and social status, but these limitations were abolished once the chain of outlets were opened, charged with ensuring that the age restrictions be enforced and that no item is privileged above another—meaning no product placement, no promotional sales, no beers in coolers and no multi-packs, which otherwise might be an inducement to drink more. Home deliveries will be available starting 1 July.