Sunday 28 June 2015

panorama or bread and butter

With this news item and its repercussions overshadowed by the visit of the Queen and then understandably wide-spread panic over the financial viability of Greece and the coordinated terrorist attacks that targeted tourists, it took me some time to realise that there is truly a landmark decision—pun very much intended, on the docket for the EU parliament. Standardising the so-called Panoramafreiheit, named after the German concept that images either framed or incidentally with art installations and works of architecture that are on display to the general public can be shared openly without fear of reprisal or accusations of commercial infringement, has suddenly become a priority. And while some are championing the German model be taken up in other lands where legal entanglements can make publicising a picture, especially of modern buildings whose likeness is controlled by some individual or brain-trust, difficult, others fear that the interpretation and enforcement of commercial-use could swing the other way in favour of the lien-holders. Tacky souvenir-shops seem to have gotten away with selling kitsch for years, whether copyrighted or not—Paris owns the right to the picture (and reminiscences thereof apparently) of the Eiffel Tower illuminated at night—and while I don’t think it’s necessarily right for some fly-by-night opportunist to profit at the expense of the labour of some genius architect and the outlays of a municipality by 3D-printing charm bracelets of some newly built sports stadium named after an on-line loan company—supposing there’s a market for such trinkets, no one should need to get permission and pay royalties for making their own personal postcards and sharing them.
The fact, however, that the venues where such things are shared are mostly unabashedly commercial ventures, the legal wranglings, suits and disappeared images would be soon to follow. Given that they are the bread and butter of the industry of sharing and of the gadgets that make this level of snapshots and selfies possible such candid postcards prompted this discussion—and probably gave someone a whiff of money to be made, it strikes me as ironic and necessary that there might be a degree of cooperation between those prying giants of the internet and their usual antagonists, the libertine Wikipedia and your friendly neighbourhood Pirate Party. It is strange to think of them being potentially on the same side.  I imagine that the social media networks would wither on the vine should the environment become as restrictive about broadcasting one’s whereabouts (with pictures) as bootleg has become.  Should the lawyers get their way, what is to stop it from progressing to even natural monuments, claimed as trade-mark by states unable to glean any tax-revenue off of those same internet giants that get off scot-free (which really does mean duty-free, hors taxes) though profiting greatly with local operations? Be sure to let people know how you feel about this and photograph everything as that’s the new graffiti.