Thursday 26 March 2015

chronograph

Quartz magazine features an interesting look at the reaction and reception that luxury watch-markers at Baselworld have for the newest onslaught of wearables.

It’s worth noting how some forty years ago, the Swiss market for mechanical time-pieces virtually collapsed when they chose to ignore the quartz cell technology emerging in Japan. The present sort of revolution—if it materialises, however, is different because I think there are still quite a lot of individuals, not a dying-breed either, who want a device to tell time and not one to steal time. There is a trend of course in being able to interface anything at any time—and have what’s on one’s wrist snitch to one’s other appliances and creditors and these two aspects are probably inseparable, but I think there will come a time when technology vanishes more and more into the background.