Some cabinet officials in Germany’s ruling coalition want to levy a fee from those aggregator sites like Drudge Report or Yahoo! News and other services that supposedly profit unduly by leveraging the reporting of other agencies, baiting readers to their own mastheads then trickling off like Plinko bearings to the primary sources. This idea is only as of now a suggestion, but framers have been working on legislation since 2009 and similar plans have already been discussed in the States—with the Drudge tax, and has the support of some German publishing-houses (Verlag) and much hand-wringing and vocal protests on the opposing side. Lawmakers want these asymmetric earners (through front-page ads) to share profits with the makers of their content, the journalists. It seems like a fair proposition, at first, glance but the reasoning, I think, quickly folds. Aggregators don’t intercept potential advertising revenue (although I suppose, for example, if a reader first encountered some tempting resort ad in Pago Pago, the reader probably wouldn’t click on it a second time when mirrored on the newspaper’s web site) but feed and drive visitor traffic, and surely, in turn revenue.
Thursday, 30 August 2012
summative or headline roundup
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