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The UK Independent has a
swank article on the revitalization of the graphic arts--that film posters do not have to tow a specific, formulaic line and can be creative and evocative without cramming in the static contents of the beta version of the trailers or credits over some windswept plain or cast cameo. The article also points to this
brillant artist who has meshed 80's movies with pulp fiction style book jackets, which I have blogged about several times before. Advertisements and concert posters were quite creative little bundles and there's no call for marketing to be boring or painfully cogent and transparent.