eepp, oopp, uurpp, exercise

Traditional wisdom prescribes taking at least half an hour of moderate exercise most days of the week.
An interesting clinical trial suggests that just one minute of explosively vigorous activity—and I am not sure if I can properly imagine what exactly those ninja acrobatic pugilistic bursts might look like, could return the same benefits of trudging through a forty-five minute routine. These turbo-charged calisthenics are not better than the slower and steady iteration, but the faster (much, much faster) route seems to be at least just as effective. With fewer opportunities for jousting, bezerking, sword-play or fisticuffs and shifting focus on endurance, I think that this now unfamiliar spasm of activity might be the right direction. I also wonder how many might be changing their daily agendas to carve out spare minutes for violent flagellation.

ttip or ta-ta for now

It ought to come as no surprise that the successive rounds of shady, secreted negotiations over the American-EU trade accords was rife with compromise that would spurn the light of day and favoured business over health, welfare (human and animal) and the environment, but thanks to Greenpeace Netherland’s leaking a trove of documents, the public gets a glimpse of just how much their government holds them in disdain.
Europe is not conceding wholesale to American demands for open market access and the creation of corporate tribunals that will sit in judgement, presiding over the regulatory bodies of accenting nations to ensure that their policies aren’t at cross-purposes with profits, but the fact that talks have dragged on this long over differences and outlooks that are flatly irreconcilable, one wonders how persuasive and inuring the endless negotiations can become and how parties might not be so resilient to this constant onslaught. What’s a bigger disappointment that the contents of the dirty deals is the revelation—by its absence in the transcripts—of the dissenting voices that went on public-record, echoing wider concerns, but those objections are not mentioned in the minutes, begging the question whom is on our sides.

ponceau 4r

As possibly one of the biggest hoaxes to come out of France since arguably the Priory of Sion (and notable for being a contemporary phenomenon with the bloodline conspiracy), the missive known as the Villejuif leaflet (anonymous but sourced to the oncological institute in the Paris suburbs) spread from 1976 onward with impressive virality contained a list of twenty or so—several different versions were in circulation for over a decade—of food additives, preservatives, and colouring agents alleged to be carcinogenic.
The original author of the pamphlet that was shared more than seven million times via chain-letters (chaîne de lettres, and more by word of mouth) across Europe was never identified and seemed to be spring-boarding his or her concerns off of the newly introduced codes called E Numbers that standardised food chemical labelling for the continent—as if the coding scheme was a veiled way to peddle poison like the notion that barcodes were the mark of the Devil, the classification system reserving E100-199 for dyes, E300-399 antioxidants, E900-E999 for sweeteners and so on. Obviously, processed food ought to be avoided when possible, and naturally the definition of fit for consumption is a fluid one, though I think that these specific panics are sometimes red-herrings, like so many red M&Ms, and regulatory bodies within the EU have rejected some of the substances deemed safe in the US—even if that use in America is strictly limited to colouring the skin of oranges to make them look riper or as cosmetics for other things that generally aren’t in the human food-chain, but that list also included a lot of naturally occurring compounds that are synthesised in industrial kitchens, like sodium sulphite, potassium nitrate, and citric acid. It was that last item that especially caused a panic, which is a pervasive food-additive, and propagated as the most toxic.  Perhaps the list (which we still encounter today as super foods and super villain foods, confronting us especially in the whitespaces of the internet) began innocently enough when a concerned but confused citoyen heard that citric acid was an essential catalyst for the Krebs cycle, mistaking the German word for cancer for the act of metabolising.  Incidentally, E124 or Ponceau 4R is a chemical pigment meaning poppy-red and one of the few not approved by the US Food and Drug Administration

filmography

The fabulous Madam Jujujive’s Everlasting Blört features this excellent gallery of celebrity animations created by artist and illustrator Prasad Bhat that distils the evolving careers of some of the most recognisable actors costumed as some of their most iconic character roles, like the many incarnations of Matt Damon. The host website, Design Boom, is also an aggregator of other creative digital animators, including some presented on PfRC previously.

the valley of heart’s delight

Rebecca Onion presents a fascinating look at the history of California through the lens of trade-mark applications, which the state introduced before their was any federal framework for branding and intellectual-property, in order to regulate the boom in commerce that came with the Gold Rush. Not only are the heraldic devices of private enterprise (drawn from some of the highlights that the brilliant BibliOdyssey, now mostly active on Twitter, curated) indicative of the wildlife that has been lost—grizzly bears and condors and the aboriginal populations expelled, but there are also subtle and not so subtle codes for supporting white labour over Chinese entrepreneurs for produce, tonics, cigars and other staples.
The post’s title refers to the original name of the San Francisco Bay area before the orchards and vineyards were displaced in the 1970s with the coming of Silicon Valley, whose inventive spirit probably owes a debt of gratitude to this trove of patent applications and the machinery behind it. One can browse the extensive digital archives here.