Friday 23 December 2022

ice cream assassins (10. 356)

Again with the distinction between neologisms and characters and courtesy of Language Log, we are directed towards an omnibus listing of internet slang that dominated social media in China (see previously) this past year. The title (雪糕刺客) refers to the sticker-shock of the frozen treats associated with inflation and the pictured “let it rot” cites the trend of leaning into a situation that’s failing apart rather than trying to salvage it and like lying flat signals a generation growing weary with social competition in the face of a possibly bleak future. We also quite liked the incantation—Tuì! Tuì! Tuì! 退!退!退!, to banish an unpleasant presence in one’s life.