Usually I am not one to rise above mild amusement and not call unnecessary use of quotation marks when I see them used liberally on signage (although there appears to be a certain fondness for this practice in Germany). When I see this superfluous punctuation I want to stoop and gesture and make those air apostrophes. I am not addressing that other practice that’s a terribly prevalent butchering of the genitive case—Gertie’s Pilsstube is more often seen than the correct Gerties.
I do believe that there is room for license, according to the Army book of style, there are actual rules, which cascade out like poetry or that Monty Python skit about woody words. One should omit the hyphen when words appear in regular order and the omission causes no confusion in sound or meaning: banking hours, blood pressure, book value, census taker, life cycle, living costs, mountain laurel, palm oil, patent right, real estate, time frame, violin teacher. Well, I want to connect all of these with a dash. Next, one should compound two or more words to express an idea that would not be as clearly expressed in separate words, as in: bookkeeping, follow-on, forget-me-not, indepth, in-house, gentlemen, man-hour, man-year, newsprint, offload, railcar, right-of-way, yearend. Restraint should be exercised in forming unnecessary combinations of words used in normal sequence: atomic energy power, child welfare plan, civil service examination, income tax form, parcel post delivery, per capita expenditure, real estate tax, social security pension, soil conservation measures, special delivery mail. I don’t know about all of that. It seems to me like something that someone saw on a sign once and took to heart.