Using the 1985 bestseller by educator Neil Postman, which draws on the dichotomy of the dystopian futures envisioned by George Orwell in 1984 and Aldous Huxley in Brave New World with the public stripped of rights by totalitarian governments in the narrative of the former and people voluntarily self-medicating and foregoing their liberties in an induced and voluntary state of blissful ignorance in the
latter, Boing Boing contributor Mark Frauenfelder presents an analysis of this dilution, delusion of news, culture and politics repackaged as commodities in our present forms of media, our soma. Presentation and format—“the medium is the metaphor,” see also—makes everything entertainment and a passive and non-critical one at that, written at a time when another celebrity held the office of US president, impressed on the general psyche not in words but in glancing television images and photo opportunities and carefully staged soundbites. Frauenfelder’s excerpts, like the below citation are addressing the fragmentation-effect of network news but accord perfectly with social media as well, TikTok substituted here:“Now … this” is commonly used on radio and television newscasts to indicate that what one has just heard or seen has no relevance to what one is about to hear or see, or possibly to anything one is ever likely to hear or see. The phrase is a means of acknowledging the fact that the world as mapped by the speeded-up electronic media has no order or meaning and is not to be taken seriously. There is no murder so brutal, no earthquake so devastating, no political blunder so costly—for that matter, no ball score so tantalising or weather report so threatening—that it cannot be erased from our minds by a newscaster saying, “Now … this.” The newscaster means that you have thought long enough on the previous matter (approximately forty-five seconds), that you must not be morbidly preoccupied with it (let us say, for ninety seconds), and that you must now give your attention to another fragment of news or a commercial.
Much more at the links above.
