Tuesday 20 June 2023

hojo’s (10. 822)

Having previously written about the marketing tie-ins for the 1968 film, we enjoyed learning more about this promotional menu from the once ubiquitous hotel-restaurant chain Johnson’s for 2001: A Space Odyssey, featured as the hospitality brand for the Earthlight (named for another novel by Arthur C Clarke) orbital suite. While the children’s bill of fare does include iconic scenes from the movie, the narrative and activity pages are focused more on a family that goes to its gala theatrical premiere. More at the links above.