meibutsu or mitbringsel

Via one of my new favourite peripatetic websites, Nag on the Lake, comes an introduction to an aspiring company that will deliver a hand-selected assortment of tasteful and meaningful souvenirs from places that the recipient is not likely to have visited—yet. As of now, only two cities are represented, Seoul, South Korea and Tehran, Iran—and rather more than a just gift-basket, I think it is a pretty keen and surprising way to get to know a place. I am hoping that the enterprise is able to include more obscure (well, exotic) destinations and offer a slice of culture to pique the interests of travelers. Meibutsu is a Japanese term for regional mementos exchanged to showcase local colour, and Mitbringsel is the German equivalent of the French souvenir, literally “with a take-away.”