Via the always excellent Web Curios, we’re informed of an interesting though limited time campaign (now
expired) run by a German discount grocery chain, which although the cynic in me detects a push to collect more consumer data or at least single out the gullible ones for a more pernicious form of targeted advertising and we happily could not take advantage of as we had nothing to swap, struck us as quite brilliant. Fresh4Trash took place during the month of October and invited shoppers to trade in their worthless NFTs for coupons and vouchers for fresh produce. Although no longer on offer, there is a fun Wall of Lame to explore, a gallery of digital art, tokens and coins redeemed for fruit and veg to explore. Hopefully this campaign will never be repeated—until the next speculative craze comes along.synchronoptica
one year ago: the discovery of King Tut’s tomb (1922) plus assorted links to revisit
two years ago: haikus on the Periodic Table plus a competition to replace Laocoön’s lost arm
three years ago: the folk etymologies of the hangover
four years ago: a protest rally and ultimatum in East Berlin, Pigovian subsidies plus the science of voting
five years ago: back in the scent lab, a love letter to the US Library of Congress plus more links to enjoy
