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Celebrated as Dianetics Day in the Church of Scientology (previously), today marks the 1950 anniversary of the first sales of the foundational book by L Ron Hubbard subtitled The Modern Science of Mental Health. Colloquially and canonically referred to as “Book One,” it outlines the system developed by the author out of personal experience, his understanding of some tenants of Eastern philosophy and the psychoanalytic traditions of Sigmund Freud. Despite outright rejection by the community of medical and mental health professions and most critics who compared the repetitious and immature tautologies to the works of Wilhelm Reich, it was a best-seller and found an audience as well as an attendant religious movement, which number their years relative to its publication—this year being 72 AD—that is, after Dianetics.