voyage, voyage

As an evangelist of the temperance movement, on this day in 1841—capitalising upon the extension of the Midland Counties Railway, Thomas Cook (previously) organised the excursion to bring a group of anti-drink campaigners from Leicester (presently under restriction of movement) to a teetotaller demonstration in Loughborough, some eleven miles distant with Cook himself acting as steward and chaperone to some five hundred individuals willing to pay a premium to have the arrangements sorted out. Some four years later, he took parties on journeys to Liverpool and Scotland—this time not busing-in out-of-state agitators, finally cementing his reputation soon after as a tour agent with one-hundred and fifty thousand journeying to the 1851 Great Exhibition in London followed by a continental grand tour of Belgium, German and culminating in the 1855 Parisian Great Exhibition.