the poseidon-whisper or i am elmer j fudd, millionaire, i own a mansion and a yacht

Via Super Punch, we are introduced to the Danish consultant named Christian Due Hammershøy, whose services are in high demand by the yacht-set for his talent in naming ocean-going vessels. Putting aside the problematic nature of celebrating a maiden voyage or the attributed feminine wiles of boats, this interview with the former shipbuilder whom also helps clients with obtaining said yacht before its christened is an interesting look into the lore and superstitions surrounding baptism and how names are drawn and decided upon. Us peasants only get to give our WiFi routers such punny or provocative names. Especially groan-worthy was the some five thousand yachts registered under “Carpe Diem,” sometimes translated as Seas the Day.