Wednesday, 12 June 2019

fresh from battle creek

We enjoyed indulging this vintage advertising campaign from the Leo Burnett Agency for Kellogg’s Variety Pack of cereals—promising to “settle all differences” with “…the choose-it-yourself breakfast”—with a cast of characters defined by their opposition. The six print ads, executed in a style evocative of other fabulist artists, include a little rhyming parable, though there’s no proper attribution to be found from the ad agency that created the Pillsbury Doughboy, Charlie the Tuna, the lonely Maytag repairman, the Jolly Green Giant—and recently the subject of controversy for product placement on Wikipedia, using the forum as a vehicle to sell outdoor apparel. Much more to explore at Box Vox at the link up top.