dazzling, but where is the pop!?

Yesterday, the Onion posted a very astute article on the dwindling attention span of the media's average readership.  I found the lampoon to be pretty clever, as I do much of the work that the Onion has done over the decades--that is when I remember to check it.  I wonder what kind of dedication it takes to turn on as opposed to tune in.  What kind of virtual roadie archival dedication does it take nowadays to keep up with all the frentic and mindless competition?