Sunday, 20 November 2016


On this day back in 1985, the Microsoft corporation introduced the graphical interface, DOS-overlay known as Windows 1.0 in order to complete with the popular Macintosh released a year prior—think of that seminal Big Brother, Nineteen Eighty-Four advertisement whose revolt promised to free us from the tyranny of the PC.
I wonder when cultural the geneology of version n-point-o of something became idiomatic. Back then the battle for dominance between Microsoft and Apple struck me as something not very much different than the Cola Wars—one has to wonder if innovation comes because or despite the branding, and it doesn’t strike me as very much different nowadays, excepting who’s Tab and who’s Royal Crown may have flipped.