Friday, 4 March 2022

that’s how the cookie crumbles

Via Web Curios we learn about a clever browser extension (along with a suite of similar incognito tools) sponsored by UNESCO that is designed to reveal the subjectivity of one’s tailored and idiosyncratic experience online by inviting one to adopt a range of personae that influences the direction and tone of one’s directed advertising and anticipation in inscrutable ways (see also) that the user would have no way of knowing was markedly different than the underpinnings presented to someone else.  While we may not be able to exactly remove the blinders, we can at least perhaps be attuned to different pitches, perspectives.