Wednesday, 17 February 2021

zehn thesen fรผr gutes design

Via Present /&/ Correct, we rather enjoyed this fine visual homage to the palette and aesthetic of industrial design artist Dieter Rams from Chad Ashley and Grey Scale Gorilla studios. The Wiesbaden native who famously articulated the principles of good design and called obsolescence a crime, and tried to adhere to these guidelines of innovation, utility, accessibility, honestly, durability and minimalism in everything he created is best known for his work for Braun, which in turn is paid tribute in Apple’s operating environment, including the skeuomorph for the calculator, the reel-to-reel tape recorder in the podcast icon and the World Clock (see also), praising Apple as one of the few company’s upholding excellence in design.