Monday, 22 April 2019

don’t mess with mother

Graduating from its not nice to fool Mother Nature (the campaign for Chiffon margarine), Apple delivers a pretty intense advertisement—highlighting the capability of its camera—for Earth Day (previously) set to Megadeth’s 1985 thrash metal song Last Rites/Loved to Deth, to remind that Nature is a force to be reckoned with and that we’re squandering time at our peril. This latest short film is a departure from the gentler response in 2017 released after the US announced its withdrawal from the Paris Climate Treaty with a montage of outdoor photography to Carl Sagan’s narration of Pale Blue Dot.