Tuesday, 23 August 2016

finger-licking good

Though perhaps the efficacy is in line with what it ought to be, I imagine that there was no need for this sort of product tie-in, which certainly would not be a good shark-repellent and perhaps as good a lure as a bucket of chum. The idea that marketers (who should be made to sit in a corner and think about what they have done) had for this gimmick is that the “skin that should be extra crispy this summer is on your fried chicken.” This revolts me on several levels at once, but apparently the campaign was effective with the sun-screen having already sold-out. I guess when you hit the beaches and are wafted not by the smell of salty air but another, rather intrusive aroma, you know right away who to avoid.